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STORY CUBE
What to expect...
Video: Introduction (1:18)
Hello, and welcome
Who are we?
First things first...
Is this for me?
What is Story Cube?
An exercise to get you thinking
Food for thought
Feedback...
Health Check
Video; Introduction (1:14)
Fill in the form...
Exercise: Pitch it
Feedback...
Motivations
Video: Introduction (3:27)
“Why does your organisation exist and what keeps you focussed?”
Case studies
A word on 'purpose'
Big things first
What's *your* motivation?
Excercise 1: Stream of consciousness
Exercise 2: Why, Why, Why?
Exercise 3: Ikigai
Feedback...
Problem
Video: Introduction (2:40)
“What is the top customer problem you solve and how have you validated this?”
Case studies
‘Must solve’ problems
You don’t choose the problem, you discover it.
Identify *your* customer problem...
Exercise 1. Get Googling
Exercise 2: Get Looking
Exercise 3: Get Talking
Feedback...
Solution
Video: Introduction (3:23)
“What exactly do you do and how do you deliver on your promise?”
Case studies
The 'what behind the what'
Are you 100x better?
*Your* solution
Exercise 1: Existing solutions
Exercise 2: In search of traction
Exercise 3: Prototypes
Feedback...
Connections
Video: Introduction (2:58)
“How do you reach and connect with your audience?”
Case studies
Efficient use of resources...
The power of niche
What are *your* connections?
Exercise 1: Customer Personas
Exercise 2: Choose your channels
Exercise 3: Optimise your sales funnel
Feedback...
Differentiators
Video: Introduction (2:57)
“What are your wow factors and how do you clearly stand out?“
Case studies
Beware the trends
All kinds of wows
What are *your* differentiators
Exercise 1: Your Favourite Brands
Exercise 2: Work with what you've got
Exercise 3: Make it happen
Feedback...
Obstacles
Video: Introduction (3:02)
“What might stop success and how do you plan to overcome this?”
Case studies
Hidden competitors
Don't worry but do understand
What could stop *you*?
Exercise 1: One phone call
Exercise 2: Your competitors
Exercise 3: Why might the organisation fail?
Story Cube: DONE
Feedback...
Telling Your Story
Video: Introduction (2:38)
Story Cube review
Case studies
What do I do now?
Specific use cases
An ask and an end
Perfect Your Pitch...
Feedback...
This is just the beginning...
Building trust
It gets everywhere
Quarterly reviews
Congratulations
Our ask
Video: Thank you (0:35)
What are *your* connections?
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