Michael Murdoch and Robbie Dale have a total of nearly 40 years brand experience, helping hundreds of emerging and established organisations around the world launch and grow. Between them they have won awards for creativity and effectiveness, been named in both the inaugural BIMA Hot 100 and Drum Digerati and are alumni in the prestigious Marketing Academy scholarship and the 10ksb Goldman Sachs Business Programme. Not only that, they have been in the trenches too, launched their own successful (and some not so successful businesses) and have the battle wounds to prove it.
Organisations they have worked with include charities and startups through to the likes of Microsoft, Lego, NHS, Mixcloud, MTV, Diabetes UK, Sanyo, Fairtrade, Nokia and the BBC - helping them clearly communicate their value to their customers.
The ideas we use are tried and tested and have been chosen because they help organisations thrive. Without a great brand story, a depressing number of ventures fail before they ever really get going. By asking the right questions we want to stimulate your thinking and make sure that doesn’t happen to you.
This Story Cube framework has also been delivered at Brunel University in London and accredited as part of their curriculum for both undergraduate and masters creative entrepreneurship and brand strategy courses.
Here's some more colour from Robbie chatting to the The Startup Van team: https://www.youtube.com/watch?v=sQ7qs0VQwag