With a powerful story and strategy in place, you will set strong foundations for the creative brief too. This will help your projects run more smoothly and allow more time for creativity.

Selling is much easier with an authentic and engaging story to tell, so give your sales team (or just you for now) the best chance at closing the deal. Help the customer connect.

It's never easy to pitch to funders, investors and partners, but with a strong story behind your business, you'll be able to share the potential of your organisation much more confidently and convincingly.

Growing an organisation can be tricky and it's very likely there will be bumps along the journey, so it's important to have an established and sharable story to focus on when things get tough.

Not all organisations can pay top rates to find the best talent and not all the top employees are motivate solely by money, so a powerful story can help convince them your brand is the one to support.

Even the most successful founders and entrepreneurs have difficult times, so a solid story and strategy can help convince your family, friends and yourself that you are on the right path.