The Tiny One

Story Cube at its simplest. An introduction to our framework. It's the best way to start and will give you the key information needed.

Successful organisations know how to tell their story. 🎥

They understand what their audience needs and they understand how to communicate that with a minimum of fuss.

That, essentially, is the secret of good branding... 🤫

This super short, free course will give you the basics you need to start telling your brand story. It goes over our Story Cube framework and provides some suggestions to get you started right away. In just 30 minutes you can learn the Story Cube framework, which means you can start improving your brand story right away.

Join branding experts Michael Murdoch and Robbie Dale to understand how you can clearly explain what you do and make your business a truly loved (and successful) brand.

Thousands of happy entrepreneurs, business owners, creatives and directors have attended our workshops at The British Library and elsewhere giving us an average rating of 4.8 / 5, and you can join them online today for free!

As seen at...


Organisations that can tell their story effectively find it easier to:

• Make sales 💵
• Attract talent 🏆
• Secure investment 💰
• Focus on the hundreds of other jobs that need doing 🤯

Those that struggle get stuck in limbo with an often great product they can’t get anyone to understand, fighting for survival when they should be celebrating success.

"We've been in business for 7 years and this was well worth doing and good value too!"

- Peter Hills, Co-Founder, Hackney Brewery

"Forget the theory, you get stuck in right away working on actionable steps to improve your business. I'd recommend you enrol as soon as possible"

- Kirien Sangha, Marketing Manager, Firetech

So, why should you enrol today?

This framework has been built on over 30 years combined experience working with hundreds of businesses, from emerging startups to established organisations who have been running for decades.

Whether you’re planning something new, just starting out or looking to refresh an existing brand, we can provide a simple structure to get you moving the right direction. Your customers want to know the story behind your organisation, what makes it stand out and why they should care. The video will help you understand what questions you need to ask yourself to help you get there.

The Story Cube will help you...

Enrol today and get started on a journey that will help you:

• Engage new and existing customers engaged 😄
• Improve your creative communications 👩‍🎨
• Attract and motivate the best talent to your team 👩‍💻
• Pitch to investors with confidence (and much more!) 💰

This free course contains the basic steps you need to get started.

All we ask is you’re willing to put in the time and effort to see results.


What will you find in the course?

❓The six killer questions you need to answer to better tell your story
💪Simple suggestions to help answer these questions
📝Start to articulate your Value Proposition clearly and succinctly

The Story Cube is made up of six sides, exploring six different aspects of your story:

Motivations (why you’re doing what you’re doing) 🙌
Obstacles (what challenges you could face on your journey) 💣
Problem (what problem you solve and how you’ve validated it) 💔
Solution (how you solve the problem) 🔨
Differentiators (what makes you stand out from the competition) 🤩
Connections (who your customers are and how you reach them) 🔍

Course Curriculum

  Health Check
Available in days
days after you enroll

“Working with Story Cube is an outstanding experience. Your ability to analyse our needs and deliver solutions that work already brings more leads and improves our conversion rates. You guys are the best!”

- Alan Fabik, CEO and Founder, Big Clown

"I attended the Story Cube Workshop and was really impressed by both the content as well as the knowledge and enthusiasm of the presenters.This resulted in valuable actionable takeaways for the attendees. Highly recommended"

- Neil Infield, Business & IP Centre Manager at The British Library

Who is this course for?

🏢Founders/Owners of businesses, social enterprises and charities.
🚀Entrepreneurs who want to improve their knowledge.
👩‍🎨Marketing, Design or Communications roles within organisations.
💡Anyone with an idea they want to test, improve, launch and grow.
👩‍🎓Students and freelancers looking to master their craft.


At 99% water bubbles and fizzes,
at 100% it powers trains up mountains...

Sure, it’s cheesy, but it’s true. And it’s amazing what difference just a little extra can make (let alone a whole load extra). Whether you’re starting from scratch or looking to refine what you’re doing Story Cube can help you climb the most daunting mountains.

Your Instructor

Story Cube
Story Cube

Robbie Dale and Michael Murdoch have a combined 30 years brand experience helping hundreds of emerging and established organisations around the world launch and grow. They have between them won awards for creativity and effectiveness, been named in both the inaugural BIMA Hot 100 and Drum Digerati and are alumni in the prestigious Marketing Academy scholarship and the 10ksb Goldman Sachs Business Programme. Not only that, they have been in the trenches too, launched their own successful (and some not so successful businesses) and have the battle wounds to prove it.

Organisations they have worked with include charities and startups through to the likes of Microsoft, Lego, NHS, Mixcloud, MTV, Diabetes UK, Sanyo, Fairtrade, Nokia and the BBC - helping each connect with their customers by showcasing the things that make these organisations matter to people. Everything we advise is based on real lived experience, so we practice what we preach.

Our experience...

Get started now!

Want more support? Check out the 'The Big One' our more detailed Story Cube course.


And don't just take our word for all this...

(it really is stuff that matters)

"The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come"

- Steve Jobs, Founder of Apple

"Stories are PDF files for the mind, they should be easy to retain and share."

- Rory Sutherland, Chairman at Ogilvy

"In the beginning, it was just about business; now it's about the brand."

- Richard Branson, Founder of Virgin

"Your brand is what other people say about you when you’re not in the room."

- Jeff Bezos, Founder of Amazon

"Very enlightening! A very simple yet strategic way of approaching how to move a business forward."

- EU Funded Innovating for Growth Alumni