The Big One

The comprehensive guide to using Story Cube to grow your organisation

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Successful organisations know how to tell their story. 🎥

They understand what their audience needs and they understand how to communicate that with a minimum of fuss.

That, essentially, is the secret of good branding... 🤫

This 7 day practical course will teach you how to tell your brand story without spending a fortune. It's full of exercises, case studies and explanations that will let you get hands-on with your brand so you can quickly create a strong and succinct story that will serve you in every conceivable situation. In just 7 days you can work through the entire course, which means you can dramatically improve your brand story in just one week.

Join branding experts Michael Murdoch and Robbie Dale to understand how you can clearly explain what you do and make your business a truly loved (and successful) brand.

Hundreds of happy entrepreneurs, business owners, creatives and directors have attended our workshops at The British Library and elsewhere giving us an average rating of 4.8 / 5, and you can join them online today.

It's time to invest in your organisation’s future.

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Organisations that can tell their story effectively find it easier to:

• Make sales 💵
• Attract talent 🏆
• Secure investment 💰
• Focus on the hundreds of other jobs that need doing 🤯

Those that struggle get stuck in limbo with an often great product they can’t get anyone to understand, fighting for survival when they should be celebrating success. This course enables you to dramatically improve your brand story in just one week.

"We've been in business for 7 years and this was well worth doing and good value too!"

- Peter Hills, Co-Founder, Hackney Brewery

"Forget the theory, you get stuck in right away working on actionable steps to improve your business. I'd recommend you enrol as soon as possible"

- Kirien Sangha, Marketing Manager, Firetech

So, why should you enrol today?

This course has been built on over 30 years combined experience working with hundreds of businesses, from emerging startups to established organisations who have been running for decades.

Whether you’re planning something new, just starting out or looking to refresh an existing brand, we have the formula and plenty of ideas that will help. Your customers want to know the story behind your organisation, what makes it stand out and why they should care. It’s why so many of the best new businesses are putting brand at the heart of everything they do.

The Story Cube will help you...

Enrol today to...

• Engage new and existing customers engaged 😄
• Improve your creative communications 👩‍🎨
• Attract and motivate the best talent to your team 👩‍💻
• Pitch to investors with confidence (and much more!) 💰

This course contains everything you need to get started and keep moving forward.

All we ask is you’re willing to put in the time and effort to see results.


What will you get?

❓The six killer questons you need to answer to better tell your story
💪How to answer the questions via tips, exercises and examples
📝How to articulate your Value Proposition clearly and succinctly
✅How to test and validate your ideas about your brand
✨How to differentiate your brand and stand out from the competition
📙All the resources, guides, templates and advice you need to succeed

The Story Cube - our recipe for success - is made up of six sides, exploring six different aspects of your story:

Motivations (why you’re doing what you’re doing) 🙌
Problem (what problem you solve and how you’ve validated it) 💔
Solution (how you solve the problem) 🔨
Connections (who your customers are and how you reach them) 🔍
Differentiators (what makes you stand out from the competition) 🤩
Obstacles (what challenges you could face on your journey) 💣


Learn more about the course with our free preview...

Course Curriculum

“Working with Story Cube is an outstanding experience. Your ability to analyse our needs and deliver solutions that work already brings more leads and improves our conversion rates. You guys are the best!”

- Alan Fabik, CEO and Founder, Big Clown

"I attended the Story Cube Workshop and was really impressed by both the content as well as the knowledge and enthusiasm of the presenters.This resulted in valuable actionable takeaways for the attendees. Highly recommended"

- Neil Infield, Business & IP Centre Manager at The British Library

Who is this course for?

🏢Founders/Owners of businesses, social enterprises and charities.
🚀Entrepreneurs who want to improve their knowledge.
👩‍🎨Marketing, Design or Communications roles within organisations.
💡Anyone with an idea they want to test, improve, launch and grow.
👩‍🎓Students and freelancers looking to master their craft.


At 99% water bubbles and fizzes,
at 100% it powers trains up mountains...

Sure, it’s cheesy, but it’s true. And it’s amazing what difference just a little extra can make (let alone a whole load extra). Whether you’re starting from scratch or looking to refine what you’re doing Story Cube can help you climb the most daunting mountains.

Your Instructor

Michael Murdoch & Robbie Dale
Michael Murdoch & Robbie Dale

Michael Murdoch and Robbie Dale have 30 years brand experience, helping hundreds of emerging and established organisations around the world launch and grow. They have won awards for creativity and effectiveness, been named in both the inaugural BIMA Hot 100 and Drum Digerati and are alumni in the prestigious Marketing Academy scholarship and the 10ksb Goldman Sachs Business Programme. Not only that, they have been in the trenches too, launched their own successful (and some not so successful businesses) and have the battle wounds to prove it.

Organisations they have worked with include charities and startups through to the likes of Microsoft, Lego, NHS, Mixcloud, MTV, Diabetes UK, Sanyo, Fairtrade, Nokia and the BBC - helping connect with their customers in interesting and impactful ways. We advise based on real experience so practice what we preach.

The ideas we use are tried and tested and have been chosen because they help organisations thrive. Without a great brand story, a depressing number of ventures fail before they ever really get going. By asking the right questions we want to stimulate your thinking and make sure that doesn’t happen to you.

Our experience...

14 Day Money Back Guarantee

If for any reason the course is not quite what you expected, just let us know within 14 days of your purchase and we’ll provide a full refund.

Visit the FAQ Page for full details.

Get started now!

Want 10+ spaces? Contact [email protected] for discounts.

Want more support? Join our Online Accelerator Programme.


And don't just take our word for all this...

(it really is stuff that matters)

"The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come"

- Steve Jobs, Founder of Apple

"Stories are PDF files for the mind, they should be easy to retain and share."

- Rory Sutherland, Chairman at Ogilvy

"In the beginning, it was just about business; now it's about the brand."

- Richard Branson, Founder of Virgin

"Your brand is what other people say about you when you’re not in the room."

- Jeff Bezos, Founder of Amazon

"Very enlightening! A very simple yet strategic way of approaching how to move a business forward."

- EU Funded Innovating for Growth Alumni