Hello, and welcome

First, thank you. When you’re running any kind of organisation we know there are a number of demands on your time and money and we’re hugely appreciative that you’ve chosen to spend both with us.

Second, welcome. We’re Michael and Robbie and we’ve created this course based on our combined 30 years experience working with organisations of all shapes and sizes. We’ve worked with hundreds of clients on commercial projects, in workshops and as coaches and mentors and we’ve witnessed time and again the stunningly simple value of being able to effectively explain what you do (and why that matters).

Organisations that can tell their story effectively find it easier to:

  • Make sales 💵
  • Attract talent 🏆
  • Secure investment 💰
  • Focus on the hundreds of other jobs that need doing 🤯

Those that struggle get stuck in limbo fighting for survival when they should be celebrating success.

Of course, there are many things you need at the heart of your organisation - a great product, great team, a lot of luck - and a great story can only get you so far. But you’d be surprised how useful it can be to help you in re-considering and improving every aspect of your organisation.

How this course will work:

This is our Story Cube Starter course. It helps you get to grips with the Story Cube framework so you can start improving your story and your brand straight away.

Every section includes some theory to set the scene but this is essentially a practical course. Our goal is not for you just to learn clever things but to DO useful things. And the structure works for new ideas, recent start-ups, social enterprises and charities, and businesses that have been operating for a while but want to rethink their approach and scale up.

We’ve tested the contents of course over the last few years in real world and online workshops at world class institutions like The British Library, and we've seen organisations of all shapes and sizes benefit. So we know the ideas we're going to share with you work.

You can get through this entire starter course in half a day if you wish (but there's no harm in taking more time). And by taking that time to go through this course, and then applying the lessons in your day-to-day work (which will of course take a bit longer!) we promise you’ll start seeing tangible value in your business. This won't only be in pitching effectively, but in using that pitch to shape everything your organisation does from your look and feel to your approach to customer service and even your future business strategy.

The course is designed and optimised for the Teachable website when accessed through a desktop browser, but it is fully responsive for viewing on a mobile or tablet. You can also use Teachable iOS app to access the basic content of the course on the go.

And if you find this course useful, we also offer the 'The Big One', a more detailed Story Cube course.